If my 380 strong Facebook friends are anything to go by, the competition is spreading like wildfire, with the Westfield branding dominating my news feed. So far around 5% of my Facebook friends have participated in the competition.
Whilst the competition is a great idea, the supporting documentation leaves a lot to be desired, with some users suggesting that the competition may be a hoax.
There is no mention of when the competition will be drawn on the Westfield Gift Card fan page and it takes quite a bit of digging to find the competitions Terms and Conditions. It shouldn’t be this hard to find more information.
Sydney based digital strategist Tom Kelshaw also noticed that the competition appears to be breaking Facebook’s promotion terms and conditions by requiring people to update their status to enter.
Specifically this section:
4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo.
This oversight could see the Gift Card promotion removed at any time by the Facebook gods. At the moment it’s a case of wait and see.
MY GOD I HATE THESE FACEBOOK UPDATES.
Be thankful, USA. Be thankful.